Who this site is for
This site is for anyone engaging in UI/UX activities as an independent practitioner or as part of a product design team.
It is free to use and always will be.
Why you should care
Good UI & UX is a lot like air. You normally won't notice it; but when it's not there, you become very aware!
Here's the rub: if a product these days doesn't have good UX, no one is going to use it. Why? Because there are a million other options out there in an absolute sea of competition, Jimmy, that's why!
Your customers don't need you, you need your customers, and that's one of the main reasons why UX exists: to help you engage with your customers on the level of their individual experiences with your product or service.
UX, therefore, is never a waste of money. It's the cost of creating a highly-valued product, and by extension, brand.